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THE BUSINESS OF BEING AN ARTIST
Seminar series with art consultant ARNOLD WYTENBURG
This seminar series provides insights, guidelines, and tools for launching, growing, and maintaining a successful career as a professional artist. The sessions in this series are designed to appeal equally to both new and experienced artists alike.
(Maximum 12 participants per workshop.)
The topics covered over four weekly sessions include...
Session 1: Business for Artists 101
- Organizing & managing your professional practice
- learn the fundamentals of being in business for yourself, such as keeping track of income, expenses, taxes, and the like, managing an inventory, attracting and keeping in touch with your customers, etc.
- Career strategies & business models for artists
- explore how to earn a living as a successful professional artist, with an emphasis on understanding your unique strengths and weaknesses, defining personal goals and objectives, and mapping out a workable business plan for realizing these
- Positioning for success
- learn the fundamentals of determining an optimum price for your artworks, the basics of identifying a target market, and how to position, promote, and sell to your audience
Session 2: Presenting & Promoting Your Art
- Targeting your audience
- identify what members of your target audiences such as curators, galleries, dealers, and collectors want and need to know about you and your artwork, so that you can optimize your marketing and business efforts for best effect
- Creating & communicating a professional image
- learn to communicate the right message to the right audience in the right form by optimizing your 'package' so it presents you and your work in the best light
- Promoting yourself & your work
- explore the fundamentals of bringing your artworks to market via traditional galleries and other resellers as well as through self promotion, direct selling, and the new media such as the Internet
Session 3: Communicating to the Market
- Basics of communications & public relations
- learn the fundamentals of communicating with a mass audience, and guidelines for getting the message across at no- or low-cost
- Leveraging the media
- discover tried-and-true methods for using 'media relations' to communicate with your audience, and how to write and distribute a media release that really works
- Going online: taking your art to the world
- learn how to maximize your exposure using the Internet, and what key factors you need to consider when communicating, marketing, and selling online
Session 4: Leveraging Your Strengths
- Hooking up with the right gallery
- explore how to research galleries and other types of representatives for your works, and discover guidelines and strategies for promoting and presenting yourself and your artwork appropriately
- Getting more from your creative assets
- learn about non-traditional markets for your artworks, explore strategies for entering these markets, and discover techniques for writing successful proposals and grant applications
- Going global: taking your art to the world
- discover current market trends for works of original art and craft in local, national, and international markets, and explore options for taking advantage of these trends to boost your career
Maximum of 12 participants per workshop.
All 4 Sessions $200+gst
Each Session $65 +gst
Coming Spring 2009.
To register call 416 538-7999 , fax registration form to 416 538-6929 (call ahead for fax) or e-mail info@c1artspace.com.
MAKING THE INTANGIBLE TANGIBLE: PUTTING YOUR ART INTO WORDS
Workshop with art consultant Arnold Wytenburg
This workshop focuses on learning and applying tried-and-true methods for creating an artist's statement and biography.
During this session we will cover the key aspects of writing about yourself as an artist and about the artworks that stem from your practice, namely:
- Format
- Structure
- Length
- Narrative style
- Target audience
- Content
- Editing
Participants should be able to complete an outline draft of their statement and bio during the workshop, and should bring a notepad or notebook, pencils or pens as preferred, and copies of any previous statements, biographies, resumes, etc.
While the workshop will focus explicitly on creating an artist's biography and statement about their work, the same basic concepts and practices also apply to such things as cover letters, press releases, event announcements, and almost any other form of written communications aimed at a targeted audience
Maximum of 6 participants per workshop.
To register call 416 538-7999 , fax registration form to
416 538-6929 (call ahead for fax) or e-mail info@c1artspace.com.
About the session leader...
Arnold Wytenburg is an experienced consultant providing business, communications, marketing, coaching, and Internet-related services to the visual arts community.
Prior to devoting his energies to working within the art world in the mid-1990s, he gained more than 20 years experience as a corporate advisor and strategic planner for many large companies and government agencies worldwide.
Arnold has studied media, culture, and human/computer interaction at the University of Toronto, law at Carleton University, information sciences and finance at Algonquin College, and fine art at the Ontario College of Art.
In addition to leading seminars and workshops at C1 art space, Arnold teaches business and entrepreneurship at the University of Toronto, and was a guest lecturer on creative process at Sheridan College for several years.
Arnold is currently Vice-Chair of the Board of Directors for PVAC/Gallery 1313 in Toronto, and is also a practicing artist in his own right.
Visit www.theartguy.ca to contact Arnold. |
