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WEB STRATEGIES FOR ARTISTS & CRAFTS MAKERS
A workshop on “the future of art and craft”
Workshop with art consultant Arnold Wytenburg
This workshop explores the fundamentals of marketing, promoting, and selling art and craft in an era when everything is "going digital." Aimed at both new and experienced artists and makers alike, this in-depth workshop explores key business and technology trends that are reshaping today’s marketplace.Topics include specific strategies, priorities, and ‘best practices’ for using the web to market, promote, and sell art and craft, and will emphasize tying these together into a single, cohesive plan for doing business online as a self-employed creative professional.
The workshop includes numerous examples and case studies showing how artists and crafts makers can use websites, blogs, online communities, and search optimization techniques to help them reach their online business goals. We’ll also examine how to use web-based tools and services such as 1000Markets, ArtBreak, ETSY, eBay, Shopify, Paypal, Wordpress, etc, etc, to manage costs, save time, and gain exposure quickly.
Workshops are held at C1 Art Space. Each session is limited to a maximum of 12 participants.
Tuesday, October 6 from 6:30 to 9:30pm
$85 + gst
To register call 416 538-7999 , fax registration form to 416 538-6929 (call ahead for fax) or e-mail info@c1artspace.com.
WRITING THE ARTIST STATEMENT AND BIOGRAPHY
A two-part workshop on “ putting your art into words” for artists and crafts makers
Workshop with art consultant Arnold Wytenburg
This series of two three-hour workshops focuses on learning and applying tried-and-true methods for creating an artist's or maker’s statement and biography. Intended for both new and experienced artists and crafts makers alike, this hands-on workshop covers the fundamentals of writing effectively about yourself and the works that stem from your practice.
Emphasis is placed upon making the process of writing simple, practical and methodical. Main subject areas include…
Format, Structure, Length, Narrative Style, Target Audience, Content, Editing
Participants should expect to complete an outline draft of their statement and bio during the workshop. While the workshop focuses explicitly on writing a biography and statement, the same concepts and techniques also apply to preparing grant applications, cover letters, press releases, event announcements, and almost any other form of written communication.
Workshops are held over two weeks at C1 Art Space. Each workshop is limited to a maximum of 8 participants.
Tuesdays, October 13 and 20 from 6:30 to 9:30pm
$150 +gst
To register call 416 538-7999 , fax registration form to 416 538-6929 (call ahead for fax) or e-mail info@c1artspace.com.
BUSINESS OF BEING CREATIVE
A four-part seminar series of “business best practices” for artists and makers
Workshop with art consultant Arnold Wytenburg
This series of four seminars explores the business and career implications of being a professional artist or artisan. These seminars aim to demystify the essential practices that make up the business of art and craft, and are designed to meet the needs of both new and experienced artists and makers alike.
Each three-hour session concentrates on a different aspect of being “creatively self-employed” and will introduce the group to dozens of business ideas, action plans, and practical, easy-to-use tools that can be put to work right away. Topics are as follows…
- Week #1 – Creativity and business: the basics- Nov.3
Creating your career plan and strategy
Selecting your ‘business model’ and ‘market niche’
Pricing and positioning for your target market
- Week #2 – Marketing your creativity- Nov.10
Branding your creativity
Engaging with your target audience(s)
Cultivating your ‘market presence’
- Week #3 – Promoting your creativity- Nov.17
Communications, PR, and media relations
Using ‘connectedness’ to get your message out
Mastering new media and the web
- Week #4 – Selling your creative work- Nov.24
“Productizing” the results of your creative efforts
The changing role of galleries, dealers, and art fairs
Selling to customers directly, both online and offline
Sessions are held at C1 Art Space during the evening over a period of four weeks. Each session is limited to a maximum of 12 participants.
Tuesdays, November, 3, 10, 17, 24 from 6:30 to 9:30pm
All four sessions $200 +gst
Individual session $65 + gst
To register call 416 538-7999 , fax registration form to
416 538-6929 (call ahead for fax) or e-mail info@c1artspace.com.
About Arnold Wytenburg…
Arnold Wytenburg (aka The Art Guy) is an arts-focused business consultant and web solutions expert based in Toronto, Canada. Arnold has nearly 15 years experience working with visual and fine craft artists and makers, art galleries and dealers, and private and corporate collectors locally and abroad.
Arnold specializes in designing and producing highly effective online business solutions for creative professionals. Visit Arnold online at www.theartguy.ca. |
